Industry Regulation
Who ?:
In Britain the BBFC controls music videos, as well as films. It is quite difficult however to control the publication of potentially vulgar music videos online, to combat this they have started encouraging people to report videos.
Not only do the BBFC control the age requirements of audience based on its contents. Websites such as YouTube that had to make changes to who they allow to see videos after the advertisers on the website as well as parents started to complain about either what was being promoted with a brand or what children were able to view. To counter this they allowed only people with accounts and people over certain ages depending on the video allow to watch particularly risky content.
Like films music video have a similar rating system:
Not only do the BBFC control the age requirements of audience based on its contents. Websites such as YouTube that had to make changes to who they allow to see videos after the advertisers on the website as well as parents started to complain about either what was being promoted with a brand or what children were able to view. To counter this they allowed only people with accounts and people over certain ages depending on the video allow to watch particularly risky content.
The Rating System:
Like films music video have a similar rating system:
- Infrequent use of drug
- No promotion of dangerous behaviour
- Moderate language
- No nudity
- Moderate sex reference, violence and threat
- some discrimination and theme
- drugs abuse shown but not promoted
- dangerous behaviour and nudity not showed in detail
- strong language
- sex only portrayed
- strong threat and violence
- Only for adults
- content that breach law
- have the ability to individuals through the showing of violence, drug abuse and sex
The Problem:
Even if this rating system in place it is not always protect more vulnerable members of society. As content can still be posted online which is much harder to monitor and regulate.
Copyright:
Ensuring that my work is in line with the 'Copyright, Designs and Patents Act 1988' is incredibly important not only to keep my video online on sites like YouTube but also to be ethically right.
The copyright act help protect creators intellectual property, this act could also protect my music video has the video is my intellectual property.
My Work:
This relates to my work as having my video inline the with both the BBFC and You Tubes guidelines as well as different laws implemented to protect work such as my own.
By Madeleine Brown
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